Age Group:
Adults
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Program Description
Event Details
A Look Back at the Early Days of TV Advertising. Throughout the 1950s, TV advertisers were fully in charge. With the shift to 30-second “participating” spots in the 1960s, a new era of creativity emerged. Hear about how advertising changed during television’s first two decades and the role it played in convincing viewers that the key to happiness lay in, quite literally, buying their way into the American dream.